The Content Machine

April 12, 2022

Iā€™ve been thinking lately about what I want the Ben Content Machine to be like.

I know thatā€™s a bit crass and self-important, but itā€™s an interesting thing for me to think about especially since Iā€™ve started writing every day on this blog. Iā€™m sorry for how it sounds.

I think Iā€™ve got essentially three things that I could output content (bleh) to:

  • Twitter
  • benborgers.com
  • An email newsletter (which does not exist at the moment)

Twitter is where I post screenshots and videos of coding stuff Iā€™m working on. I donā€™t have a ton of followers (271 as of this writing), but itā€™s the most valuable ā€œaudienceā€ that I own.

Essentially every programming work opportunity has come from people who follow me on Twitter because I post tidbits of my work. I am immensely grateful for that and donā€™t want to lose that outlet.

benborgers.com is this website that youā€™re currently reading this blog post on. 2Ā½ years ago I started posting blog posts on programming topics, with the goal that people would find them through Google search. I didnā€™t know what Iā€™d do with a website that got search traffic (and still do not), but I thought itā€™d be cool (and still do).

Then in January of this year, I started writing personal blog posts on another domain, and eventually migrated them here to benborgers.com.

Iā€™ve really enjoyed the consistency of writing every day. I hope that it makes me a better writer, and I know that itā€™s interesting to have a large pile of thoughts preserved. I donā€™t know whether daily blog posts will go on forever, but for now I really enjoy it and am too stubborn to give it up.

I also want to make my website have more stuff on it, like notes from classes Iā€™m taking. I think itā€™d be an interesting archive to look back on.

An email newsletter is an idea that Iā€™ve been kicking around for the past couple of days.

Letā€™s take a step back. I write stuff on the internet for two reasons:

  • I like to have a record of my thinking from the past, and it makes me a better writer. (This is the reason that you tell people.)
  • I like attention. (This is the reason that you usually refrain from sharing.)

It might sound like a joke (or maybe it doesnā€™t, if you have a certain impression of me as a person), but I donā€™t think I write this purely for myself. I like the feeling that other people care enough to flick through my blog posts every once in a while. It makes me feel heard.

Plus, the possibility that other people will read the things Iā€™m writing is motivation to write every day. (Perhaps this is what people would call ā€œaccountabilityā€.)

So I guess to be very honest, benborgers.com helps with the first goal, and Twitter and an email newsletter (would) help with the second goal. Nobody writes an email newsletter for themselves and not for other peopleĀ ā€”Ā that defeats the purpose of email.

But I donā€™t think thatā€™s necessarily a bad thing. Iā€™m imagining that my email newsletter would be a weekly update, just with a bit on what Iā€™ve been up to and what Iā€™ve posted on my website (new blog posts, new class notes, etc). Like a quick note from a friend, and an invitation to reply with what youā€™ve been up to recently too.


The thing Iā€™m worried about is having too many things. I donā€™t want to have to remember to keep up a Twitter, a blog, and a newsletter. I donā€™t want to add more things to my plate.

So my instinct is to make Twitter serve the same function as my newsletter. To post a bunch of little updates there.

But somehow I donā€™t think that it fits as well. The newsletter is more personal and intimate, while Twitter is more of just the programmer side of me. Twitter is more show-and-tell, and benborgers.com/maybe a newsletter are more longform-thoughts-and-feelings.

Plus, Iā€™m already doing two of those things currently (Twitter and my personal website), so writing an extra thing per week seems doable.

So ā€” maybe Iā€™ll start a weekly update newsletter. Just for fun. And if no one subscribes? Thatā€™s okay too.

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